Marketing of Niche Products and Targeting and Segmentation Guide - Advertising and marketing Review

eTypes
Online consumer classification service that enables market segmentation and targeting by providing clients with profiles and other information on Internet users.
 
The Black Collegian
Article: 'African-American culture, identity and the corporate world you do not have to 'sell out'' by Linda Bates Parker.
 
Strategy Research Corporation
Hispanic market, Latin America and the Caribbean. Strategy Research Corporation - A full-service marketing research company serving the U.S.
 
Atlantic-ACM
Report: '1996 Ethnic Marketing Essentials: Sizing, Trends, and Success Strategies.' A management strategy firm with a network of affiliates worldwide.
 
Cardenas/Fernandez & Associates
Full-service production company for Hispanic special events, advertising, entertainment and sports marketing specializing in Hispanic marketing and event sponsorship.
 
E-Commerce: Niche Marketing on the Web
Ralph F. Wilson Web Marketing Today, Issue 12, April 27, 1996. Article by Dr.
 
American Minorities Media
Media placement and promotions company with targeting expertise to reach minority and ethnic groups in the United States.
 
Trace Marketing
Specialist in the mature market, providing creative marketing and advertising approaches, as well as strategic planning and qualitative research for developers and owners of active adult and retirement housing.
 
eMarketingtoHer.com
News, tips and case studies on marketing and advertising to women online.
 
Hispanic Marketing Links
A directory of Hispanic market links of interest.
 
Hispanice Market Weekly
Hispanic market, the agencies, the advertisers, the media and the people who move them. Based in New York. A source of information about the U.S.
 
AdVentures - Marketing to Ethnic Audiences
A marketing partner to companies and organizations that need to target specific ethnic groups.
 
Niche Marketing: Transcore Media
Network of digital displays in over 1,200 travel plazas across the country. Provides media targeted to professional drivers and the traveling public.
 
Market & Opinion Research International
Based in the United Kingdom. Carrying out both qualitative and quantitative research projects amongst minority ethnic groups.
 
Niche Marketing?
Ontdek de methodes die mij 152.718 bezoekers per maand opleveren.
 
Census Bureau: Hispanic Origin Population
Economic & Statistics Administration information on the Hispanic population.
 
Trend Sight Group
Marketing consulting firm that helps companies access US and Canadian women as a marketing audience, sales customer and employee talent.
 
Hispanics Heritage
A site dedicated to the role of Americans of Hispanic heritage and their contributions to the United States of America.
 
Telecom Marketing Opportunities to Ethnic Groups
A comprehensive examination of the changing market demographics, pitfalls, opportunities and critical factors required to succeed in marketing to ethnic markets.
 
Publisher Weekly
December 13, 1999. Article: 'A Diverse Market for African-American Books Keeps Growing' by Carol Taylor.
 
Nb of rev= 20 - Targeting Hispanic Niche Consumer Segments