Targeting Afro American Niche Consumer Segments and Targeting and Segmentation Guide - Advertising and marketing Review

The Black Collegian
Article: 'African-American culture, identity and the corporate world you do not have to 'sell out'' by Linda Bates Parker.
 
Abbott Wool's Market Segment Resources
A marketing resources segmentation locator with links for targeting demographic and ethnic groups.
 
The Black World Today
A collective of journalists, artists, writers and entrepreneurs who provide information to empowerment Black people.
 
Diversity Inc.
Learn how companies are marketing to diverse customer groups, and find investments that value diversity. Includes expert case studies, recruitment and retention advice, daily new. Resource to locate companies and suppliers who embrace diversity.
 
Nb of rev= 4 - Targeting Specific Market Segments